Exclusive Interview with
Media & Digital BU GM Mr Shuji Fukuda
“Don’t tell a lie.
Don’t break promises.
Don’t bother others.”
Mr Shuji Fukuda
General Manager of Media & Digital BU
Sumitomo Corporation Asia & Oceania Pte. Ltd.
What were some of the major changes to the Media & Digital Industry you have witnessed over the years in your career?
Cloud. SaaS. AI. Smart phone. Google map. Amazon Web Service. Grab’s ride hailing, food delivery and Grab pay. There have been so many changes over the years, which I couldn’t foresee in the past.
Enjoying a cup of coffee at Mount Matterhorn in Zermatt, Switzerland
Amidst rapid digital transformation, what changes are you leading in the Media & Digital BU so that we continue to stay relevant and outsmart competition?
Currently, the projects under my BU are MPT (Telco operator in Myanmar), Monotaro (B2B EC), ADA (Digital Ad and Digital Marketing) etc. These are all based on ‘Digital’ services. On top of these portfolio companies, we are trying to launch new business such as ‘Smart City IoT’ and ‘Digital Distribution’ etc.
We’ve heard you love camping! Please share with us why and some of your memorable camping experience.
The night sky with millions of stars and Milky Way seen from the peak of Mount Hotaka in Japan was breathtaking. Drinking wine and chatting with my family in front of a campfire was nice too.
Going back to the woods - Kamikochi in Kita Alps, Japan
At the top of the mountain - Mount Senjo in Minami Alps, Japan
Bicycle riding in Sentosa island, Singapore
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SNAPSHOT
I strongly believe in… a bright future!
I spend most of my time.. (of course) working
The food I crave most often is… unagi
One personal rule that I never break is… to spend 30 minutes a day to learn something
The thing that cheers me up whenever I think about is… my family
One thing I really want but can’t afford yet is… a second house in Karuizawa or Yatsugatake, Japan
If I could go back in time, I would… to chat with my grandparents and one of my ex-bosses who passed away
If I have enough money to live comfortably without having to work, I would… start my own business
